No Kid Hungry Web Store
No Kid Hungry's web store has a lot of untapped potential for becoming a stronger source of revenue for the brand's cause. During my time as assistant to the Creative department, I proposed redesigns, and designs, to encourage funding toward strengthening the web store.
The web store home page currently does not facilitate an engaging online shopping experience. The homepage architecture identified that the categories were not helpful in organizing the products, and a wireframe of the home page showed that the layout was crowded and static. I looked to the home and individual product pages of other non-profits that have successful web stores, and learned from their wireframes.
The wireframes informed which changes to include in the redesigns: clear presentation of the products, meaningful use of white space, and low levels of interactivity to make page navigation more smooth.
In addition, I proposed some designs that introduce hand-lettering and icons to the brand. Their bright and playful qualities make better apparel options, and emphasize the brand's cause around children.
A new branch of No Kid Hungry's Center for Best Practices, the Innovation Lab tests promising new models of connecting more kids in need with federal nutrition programs. I designed their logo, and left the letter Os without italic treatment so that they resemble wheels in the theme of reinvention, or innovation. And I reformatted the visual of their process for easy internal and stakeholder presentation use.